Deepal S07 launched in Singapore as new showroom opens doors

Located at 281 Alexandra Rd, the space can accommodate up to 12 vehicles, and currently hosts special displays of the Deepal E07 and S05, alongside the S07.

The Leng Kee automotive belt has officially welcomed yet another Chinese name onto the scene, with the grand opening of the Deepal showroom at 281 Alexandra Road on Thursday afternoon (27 March 2025), as well as the official launch of the Deepal S07 SUV, which was first teased at the 2025 Singapore Motor Show. As previously mentioned, the brand is represented by Premium Automobiles locally, which already takes charge of two other buzz-filled electric Chinese names: Zeekr and Xpeng.

Officially established by state-owned auto giant Changan Automobile in 2022, Deepal marks the latest contender aiming to muscle in on the 'premium electric' arena. The brand has underscored 'intelligent and sustainable mobility' as its key focus, even as it continues to be backed by the industry expertise of one of China's largest carmakers.

Though its international expansion only began in 2023, Deepal has also already established a presence in six markets thus far, including Australia and Thailand, with Singapore holding the honour of being only the second country in the Southeast Asian region to receive it. The brand has also already outlined plans to bring six models to our market within the next three years. 

Housed on the second level of the building, the new Deepal showroom was designed in line with the brand's ethos of embracing the future, with the pillar-wrapped LED screens all over standing out as a particular highlight. Visitors can also look forward to a private consultation area and premium lounge, a kid-friendly play area, and an in-house Deepal cafe. Evincing the sheer expanse on offer, the brand states that up to 12 vehicles can be displayed here.

With Premium Automobiles already looking towards the future, the showroom is further complemented by a service centre on Basement 2 that aims to provide future owners with what has been described to be a "seamless ownership experience".

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